The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How is this possible?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. This included his images. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.